Greggs has confirmed rumours that the company is opening a branch in a Suffolk market town are untrue.

It comes after a fake letter has been widely shared on social media stating the intention of the high street chain to move into a vacant shop in Bungay.

The letter stated that the company was planning to move into the old Kitchen Cave premises on St Mary's Street.

It added that they are in the "final stages of planning and securing the necessary permits", which the company has said is not true.

It was signed off by "John Boulanger, senior executive", a man who the company said does not exist, and indeed does not work for them.

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In addition, the letter says that they expect to open by November 1, 2024 - which again the bakery chain reiterates is not true.

The fake letter which had been circulating on social media which said Greggs were planning to open a store in BungayThe fake letter which had been circulating on social media which said Greggs were planning to open a store in Bungay (Image: Submitted)

The bogus letter continued: "We are thrilled to become part of the Bungay community", to which the bakery chain replied by saying it was "confused" by the effort somebody made to create the fake letter.

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However, the company added it was always open to the possibility of opening new stores.

A Greggs spokeswoman said: “Greggs is always looking into new shop locations, while we are unable to confirm anything at the moment, we will be sure to share any information in due course.”

The rumours surrounding Greggs' opening in the town began on Facebook, coincidentally on the same day as The Tudor Bakehouse opened its doors in the town. 

Rumours circulating on Facebook said that Greggs would be moving into the now-empty Kitchen Kave shop on St Marys StreetRumours circulating on Facebook said that Greggs would be moving into the now-empty Kitchen Kave shop on St Mary's Street (Image: Google)

One person on Facebook disapprovingly commented: "A greedy, enormous national chain to take business away from all of the other independent local bakeries in the town. Woopie."

Another Facebook user however welcomed the idea and said: "Exactly what Bungay needs. More national brands for competition and to attract more shoppers.

"Why do you think many people go to Beccles?"