The owners of a dairy farm in the Waveney Valley have opened a new shop along the A140 so drivers can make a pitstop for local produce.
Fen Farm Dairy is based in Bungay and its award-winning Baron Bigod brie is stocked in independent shops nationwide.
Its other products include raw milk, yoghurt and butter and it is home to a 300-strong herd of Montbeliarde cows.
It is run by couple Jonny and Dulcie Crickmore, aged 43 and 40 respectively, who are third-generation farmers.
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They have had a self-service shop at their farm for 12 years and have now expanded with The Milk Shed along the A140.
The new farm shop is based at the Roy Humphreys Industrial Estate in Brome, near Diss, with free parking.
Mr Crickmore said: "The Bungay shop has been so popular over the years and for a long time we have wanted to open at another location.
"We decided on the A140 as that stretch does not have many places to stop for a quick bite to eat or to get something for dinner that is not a big chain."
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The Milk Shed is staffed and open seven days a week from 7am until 7pm, stocking Fen Farm Dairy's full range alongside other local goodies.
This includes guest cheeses, baked goods from The Front Room, poké lunch bowls from Mackenzie David, sourdough from The Penny Bun Bakehouse and Filo & Twine, Etude Coffee and fruit and vegetables.
Mr Crickmore added: "People are really loving the fact they can get yummy produce without the hassle of a long diversion off the main road.
"Many tourists head up the A140 so it is a good introduction to the food in East Anglia.
"The plan is to have more shops but we want to test this first."
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