Two best friends in business together say life on the high street "is not all doom and gloom" as their shop continues to bloom, despite the cost of living crisis.
Jo Hiller and Emma Beese have been best friends for 25 years and have found themselves in business together running a booming preloved shop.
The pair first opened Interiors@11 in the former Lloyds bank on the Bungay Buttercross in July 2021.
And in February this year they relocated into a larger two-floored boutique on Earsham Street.
Jo said: "During the pandemic, we noticed people were claiming unwanted things while many people were using the time to clear out their homes.
"Between us, we decided this could be an opportunity for us to open a shop, take a risk, and try and make a go of it.
"We first opened 18 months ago, having taken a punt on a short-term lease, and were just amazed at how things took off."
The shop sells products ranging from unique, luxury, ethically sourced or recycled, high-end pieces to quirky pre-loved gems.
While also providing talented people with a place to sell their craft and showcase their products on the "thriving" Earsham Street.
"In our new location on Earsham Street, we have so many thriving independent businesses it is just marvellous.
"Earsham Street was highlighted in the Sunday Times as one of the best streets of independent shops in the UK, and it is an honour, just wonderful, to be among it," Jo said.
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Emma and Jo both once taught together at Lowestoft College for many years before going their separate ways.
"We are a really good team, I hope that Emma would agree, but I really love working with Emma.
"There has been so much wonderful feedback, while many shops are struggling, it is not all doom and gloom.
"Please come along, we sell something for everyone," Jo said.
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