Thousands of people descended on the marketplace in Beccles to see the Christmas lights switched on.
The task was performed by the Ugly Sisters from the town's pantomime, Cinderella, along with mayor Barry Darch.
The event was organised by the Beccles Business and Tourism Association and also featured live entertainment from local groups and musicians.
Charlotte Moore, chair of the association, said: “It was a roaring success, all made possible by the volunteers who put the event together each year.
"Beccles is a wonderful place to visit and it’s fantastic to see so many smiling faces, young and old, enjoying the stalls, entertainment and Christmas spirit of this year's event."
The switch-on also saw the launch of the town's Christmas Tree Trail and the Hungate Hall Christmas Tree Festival.
Ryan Holt, producer of the pantomime said: “It’s great that the pantomime was able to be part of the evening.
"Beccles is so lucky to have such a loyal band of volunteers and businesses that make this event happen.”
Shops around Beccles also stayed open for late-night shopping, which continues on Thursday December 1, from 4pm to 8pm.
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